Why Medical Weed Firm Etain Health Thrives Despite Small New York Market

If there is a secret to the success of Etain Health, a six-year-old New York-based medical cannabis company, it would be their perseverance and fortitude in the face of overwhelming obstacles. Not only has the women-owned and operated business been able to flourish in an industry where men predominate, it has done so within a painfully small market. Another remarkable feat: Etain has been able to stay afloat during a pandemic, even expanding their retail presence to a new flagship location in New York City, adding to a total of four dispensaries, while launching a rebranding and product reformulation.

As Hillary Peckham, Etain’s chief operations…